God only knows how challenging it was to put together the Beach Boys’ 50th-anniversary tour.
With multiple managers, three booking agencies and the five Beach Boys participating in the reunion — Brian Wilson, Mike Love, Al Jardine, Bruce Johnston and David Marks — not to mention a blending of Wilson’s touring band the Wondermints and the regular touring Beach Boys band under de facto leader Love, there were many opinions floating around about how to proceed.
But, in the end, the team devised a strategic routing that takes the group through theaters, amphitheaters, festivals, casinos, performing arts centers and special plays like the Hollywood Bowl in Los Angeles, the New Orleans Jazz & Heritage Festival and the Bonnaroo Music and Arts Festival.
The tour works with a wide range of promoters, including Live Nation, AEG Live, Another Planet, Danny Zelisko Presents, Double T, I.M.P. and Jam Productions.
Danny Zelisko had the first show of the tour: April 24 at the AVA Amphitheatre in Tucson, Ariz. “The band they have assembled makes it possible to experience all of the music and perfect harmonies from the original recordings, bringing forth happy cold chills throughout your body the entire show,” Zelisko says. “The genius of all of these songs comes to life in front of your very eyes and ears.”
Much as they influenced rock’n’roll, the Beach Boys in many ways wrote the book on modern touring, being among the first bands to venture into national tour deals (with the first incarnation of Concerts West) and play alternative venues. The band has toured incessantly and played every conceivable platform around the world.
But with Wilson back in the fold, the tour became a different animal, hence the blending of agencies in veteran Beach Boys booker Terry Rhodes, senior VP at International Creative Management, and Wilson’s agent, David Levine at William Morris Endeavor. The Agency Group handles international booking.
Ticket sales are strong and the buzz is huge. “A lot of the [key cities] went really quickly; the shows are doing great,” Levine says, adding that tickets were priced conservatively. “It was important to all of us that the price range work for both young and old.”
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